"The Original One Inch Zipper"
Flawless fit. Fantastic feel. Fabulous finish. Vancouver's made-in-Brazil DORINHA JEANS WEAR line of sexy, soft and supple low-rise denim creations, with The Original One Inch Zipper™ and subtle bootcut leg, hugs the body with stretch to spare for doing the limbo or lambada with equal finesse. Love My Jeans™ is the jeanswear's latest tagline, in affectionate tribute to the thousands of women and girls passionate about wearing “Dorinha's Jeans.”
Since launching in summer 2001 the Latin-inspired label has been a hot retail and online sell in North America and internationally, expanding its presence from two to 30 retailers by 2005, and quadrupling in sales. The company was a front-page feature in The Vancouver Sun Business section in 2002, and the label has been featured locally in The Province, The Georgia Straight and WHERE Vancouver, as well as most recently in Toronto-based Fashion 18 and Fashion Magazine Toronto. British Columbia-based retailer Bootlegger began carrying DORINHA JEANS WEAR in ten of its stores last year, and rapidly expanded that number to 26.
How else to explain the success of the jeanswear's sizzling combination of sex appeal, fashion and comfort? Dorinha, designer of the clothing label that bears her name, says she wanted to bring some of the passion, excitement and sensuality of her native Brazil to Canada, her new home; the result is a fashion fusion of her Latin flair and a streamlined North American sensibility. Made from Brazilian cotton and manufactured in Sao Paulo, with designs inspired by the people, flavours and colours of Brazil, the jeanswear line is every inch as exotic as Dorinha herself.
A desire for uniqueness inspires her: “I follow a fashion statement of my own, what I think is sexy and comfortable to wear, what makes me happy,” she says. Her designs range from the funky and trend-aware, to the classic and downright sexy. And Dorinha designs the all-important back pockets with the derriere firmly in mind: "It's all about the bum: if it makes the bum look good, I design it," she says with a wink.
The figure-enhancing hip-huggers come in sizes 0-9 in a ringspun or ultrasueded denim finish, some with a sandbrushed or “used” look, in a candy-store array of 50 designs, 15 washes and ten colours. Enough to sate the most avid fashionista! Attention to detail is evident in the buttons, fastenings, stitching and appliqués, and the jeanswear's complete wash-and-wear practicality is a welcome bonus.
Since launch, the DORINHA JEANS WEAR label has expanded to include corduroy and stretch cotton pants, denim capris, shorts and skirts, as well as complementary women's leisurewear, athleticwear, bikini swimwear and low-cut underwear lines in high quality fabrics such as LYCRA®, SUPPLEX®, Egyptian Cotton and 100% Premium Cotton. All styles feature Dorinha's trademark torso-elongating, midriff-baring look. Most are available in a liberal selection of colours, from winter white to candy pink, brandy brown to real black.
The company's jeans remain its most “can't-stay-on-the-shelf” commodity, with the super bleach and vintage sand wash looks being the hottest perennial customer favourites. A military hunter style is proving near-impossible to keep in stock for the 2006 spring/summer season; available in four camouflage colour schemes, the fastest sellers are a light green and a trendy pink.
Also for 2006 Dorinha has a new “Beach Wash” in the mix, sporting a vintage 80's blue tone and an updated acid wash look and feel, as well as a design with her actual signature embroidered on the back pocket. She plans to introduce a cropped denim blazer in the fall, and two new colour schemes for the military hunter jeans: in chocolate and a unique grey.